Adele's website is very simplistic and elegant looking just like herself. As you go to the website, her current '25' album cover is the first thing the audience sees. This is to ensure that she is promoting her music visually as well through hearing it.
Once you enter the site, there are many photos of Adele laughing, performing, and just being herself. This allows her audience and fans have an insight into Adele's personality.
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