Audience
Adele's Set Fire To The Rain falls under the Pop and Soul genre of music. Conventions of a pop music video is usually filled with vibrant colors and a lot of movement in the music video. However, this song is taken over by the soul aspect which almost eliminates the conventions of a pop song. Fans would expect to find a lot of slow motion and dull colors in this music video as it relates to a song about heart break or desolation.
An artist similar to Adele is Lana Del Rey. Here is what was found on YouGov about Lana Del Rey's fans.
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