4 - Audience

A profiler for the listeners of Adele, through demographics and lifestyle the music video we have chosen to go for will appeal to not only this audience but the wider audience as well such as teens of all ages. One way we have chosen to do this is by getting different types of strong locations to highlight the lyrics of the song its for example, Central London as the audience will enjoy the main centre attention of the country, this will stand out and be something that will appeal to the audience. Another way is through the simplicty of the clothing that the artist will wear. So the core audience and the wider audience will be attracted by a dark black omnious type of clothing to match the artists persona. We have chosen to go for black as it will stand out and the colour will be enjoyed by both the core and wider audience rather than it appealing to only one group (for example a blue dress may only favour the wider audience of teens with brighter colours). The dress will be really simple but have strong meaning to represent the strength of the lyrics.