Question 4 Evaluation

Question 3 Evaluation

Created with Padlet

Question 2 Evaluation

Created with Padlet

Question 1 Evaluation

Addition to inspiration - We wanted to use the drone shots to give the similar effect of our artist being the only person in a nice big location, however, we could not use those shots as other people ended up being in the video.

Final product - Digipak

So, I asked for feedback about the second version that I changed my digipak into. I was told that the previous design with St Pauls on the left hand side would look better instead of a candle. I was told the candle would be more ideal for the inside of the digipak.

So I implemented my feedback into my work and added the St Pauls background back. I felt like the image still looked a little bit too happy. I then began playing with the colour balances and curves to make the image less saturated but still have a blue undertone to it to add on to the rainy theme.

This is my final product. I believe the artists head is a little bit too low in frame in the outer panel, but I wanted the hat, which is our synergy, to be fully in the photo.

Third draft digipak

Today i decided to let go on the first digipak design as it looked too dark and the background looked too artificial in comparison to the artist. I thought it looked like basic leveled work.

I changed the pictures into rain and a candle which connotes the album title Set Fire To The Rain. I though in this design the artist looks more brighter and the background looks less artificial.

Second draft of digipak

Today I added a slight blue tint on to the digipak for some colour. I also began playing about with the fonts and the position of the artist on the digipak, I opted for a simple yet effective font that reflects the artist and the genre.

First draft of Digipak

This is my first draft for my digipak. It is black and white with simplistic fonts and a rainy theme.

I created my own barcode aswell.

Final Product - Website

www.auroraroseofficial.weebly.com

50. Flatplan

Ideas for the digipak and website

48. Ancillary text: Detailed analysis of 3 similar products.

Amy Winehouse - Back To Black

  

The front of the digipak has a consistent font and style of writing which suits the soul genre. The posture of the artist illustrates the theme in most of her songs to create that image which will later help her sell the album.  The background is a dark blue and the artist is wearing lighter colours which contrasts with the back and allows her to stand out and be the main focus to the eyes of the audience.

As you get to the back of the digipack, you see that the image is continuos from the front as though it all belongs to one photo. The spine has the name of the album, the artist and the record label. The back of the digipak still has that consistent design as the writing is the same font and the same colour as the writing at the front of the digipak.
Overall, only 3 colours have been used which allows the album to look good and not over edited.

The way it relates to our genre and audience is the fact that its simplistic. Soul music usually has regular beats and rhythms to it which means it is consistent - similarly this digipack is simplistic and consistent. The colours are also very dark probably connotes sadness in the music, our artist also relates a similar theme within the same genre.

Sam Smith - In The Lonely Hour



Similarly, In this album cover, the artist is the central focus of everything. There are no background images or anything which is eye catching. The focus is solely on the artist and the name of the album. Again, the font used is very simplistic yet quite powerful.



At the back of the album, the colour is black which relates to the genre. It has a bar code, the label name and the names of the songs in the album. The audience also gets a feel of the artists expressions through the colours used.

Ellie Goulding - Lights

This digipak is slightly different to the ones analysed so far. This one is quite bright and colourful. It consists of all the conventions of a digipak and the background seems to be continuous towards the back. 

Proof of editing

Cinema Screening- Video Interview from fellow students

Changes we made to the music video plans-

Originally, we had many ideas for our music video but due to time constraints and other factors, we decided to make changes which differed to some of the ideas we had originally come up with.

For example:

• Story: We intended to have a story in our music video which involved a girl realising her boyfriend is cheating on her. This eventually leaded her to snap and break a frame with a picture of her and her boyfriend. We decided to ditch this idea because we couldn't find a place where this type of story would fit with the lyrics of the song.

• Location: Stratford, more specifically Westfield. We didn't include shots of the Stratford area as the scenery of that location did not suit or fit with the song. So because of this, we decided to remove it from the the music video.

• Usage of Drums: I was originally going to play drums in this video as I do play drums and we can hear throughout the song, a use of drums. Instead, I decided to change my role from playing drums to playing the piano. This is because the first thing you hear from the song is the piano. I felt that a piano suited the music video more, therefore I play the piano in the music video instead.

Photoshop Practice

Today I practiced basic features on photo shop to help me get ready when I design my Digipack.

Using these two images, I practiced editing and merging the photos together on photoshop for my digipack.

Here I selected out the outline of the female in the image, ensuring it is smooth and none of the background from the original photo is visible. 

Finally, I merged the two images together by dragging the layer on to the background. I then used the mask tool and began playing with the brush and blending tools to create this image.

47. Summary of class discussion on Ancillary work

Ancillary Products

1) Cross promotional package
Cross promotional packages are different media forms that work together to promote the same thing. These include music videos, websites, social media and many other media platforms to promote one thing, in this case, our artist.

2) Digipack
Digipacks are a CD package with specific artwork that promotes the artist.

3) Website
A website is an internet page that uses images links and codes to promote the artist.

Conventions of what is included in a Digipack:
- Artist name
- Title of the album/single
- Song list
- Record label
- Colour scheme to match the genre
- Leaflet inside with the description of the album and artist
- Barcode
- Anti-Piracy
- Font types must carefully match genre
- Parental advisory if needed

Conventions of a website:
- Name of the artist
- Album title
- Tour Dates
- Biography
- Shop
- Pictures
- Videos
- Social media
- News
- Discography

The function of a digipak is usually the visual element that comes with the physical hardware of an artists music. Alongside the CD which contains the artist's music, the digipak allows the audience to get a feel of the genre and also know who sings the music in the CD and what they look like. This is all part of promoting an artist.

Production Final Day of Filming

Production 3rd Filming Session (Reflection)

Production - 2nd Day Filming (Reflection)

Production - First filming date (Reflection)