Friday, 9 October 2015

Final song choice-Lyric analysis

Set fire to the rain

This is our lyric analysis of the song by Adele, "Set fire to the rain".




Copyright Clearance - Letter Explained





As a group we had confidently chosen to go with the Set Fire To The Rain by Adele track for our promotional package, in order to use this we had to get permission from the copyright holder, or else we'd breach the copyright act. So we therefore created a formal letter addressed to the artist and its record company in order to attempt permission.

This included;

- Who we were and where we were contacting from 
- Reasons why we wanted to use the song
- Asking for permission
- And explaining that we'd not publicly post the video (e..g prevent from earning profit.)
- Signature

Copyright Clearance: Original Letter





City And Islington Sixth Form College
The Angel
283-309 Goswell Road
EC1V 7LA

Friday 9th October 2015

XL Recordings

Dear Adele Adkins & XL Recordings,

Request for Copyright Permission to use part or whole of: Adele - Set Fire To The Rain

I am a student of A Level Media Studies and for my Advanced Portfolio I will be working in a group to produce a promotional package for the release of a new album track. I would like to request permission to use the above track for this project. 

The finished project will not be made available publicly and will be used solely for coursework purposes. The holder of the original copyright will be fully acknowledge in the finished project.

If you do not hold the rights to this song me and my team would be grateful if you could forward this request to the appropriate person, or return it to me with the contact details in order that I might approach the copyright holder directly. 

Yours faithfully,

Ahsan Ahmed
Abdul Ahmed
Tahsin Kabir
Iman Jama

Saturday, 3 October 2015

Mainstream vs Independent (indie)- Task 11

My research findings of the differences in appeal to target Mainstream vs. Independent (indie):

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Individual Homework-Task 9


Favourite previous student video- Task 8

This is my favourite past student music video was Hall of fame:

 

 

The fast paced pan grabs the attention of the viewer and helps create a sense of energy for the beat.It  is as though the viewer is running with the character as it is shown in their point of view.

 

In terms of the video visually,the filter used helps to enhance the mood set to be created such as one of reflection. This suits the lyrics of the song.

 

 



The transition effect of fading used, is used very smartly as it ties in with the mood of the video.

 

The slow motion used helps this video be set apart from the normal conventions of a rap video, as  it adds emotion and reflection to not only the lyrics but also the characters with the actual video.

YouGov Profiler-Task 7

Here are screenshots of from YouGov profiler of a One Direction fan: