Synergy-Part 3-Task 13

For my independent research I looked at an artist/band of my own choice. I decided to choose American Metal band, Slipknot. I researched their latest album '.5: The Gray Chapter'.

Album Cover

A key feature in this album cover is that the person in it is wearing a mask and a skeleton costume.

Music Video Single

In the music video for their single, 'The Devil In I' we can see the use of instruments such as guitars, bass guitars and drums. We also see all the band members wearing their iconic masks.

Music Video Single

In the music video for their single "Killpop" we see the same key features used in the video for 'The Devil In I' which is the use of instruments and the masks,

What features create the brand identity?

We can see that the main key feature are the masks that the members wear in the videos.

Synergy-Part 2-Task 13

I also looked at another electro-house duo named Disclosure when researching for Synergy. I looked at their album called Settle.

Album Cover

With this album cover, we are mainly drawn to the faces of the two kids. This is because we see a sort of white outline around their face. Also the text on the album art is all in uppercase letters aswell.

Music Video Single

From the music video of the single "F For You" we can see the key features in this video are the instruments, the use of dark lighting (although we do see the occasional flashes of lights) and the use of of the white outlined faces.

What features create the brand identity?

The key feature that creates the brand identity is the use of the white outlined face

Synergy-Part 1- Task 13

When researching synergy, I looked at popular french-house group 'Daft Punk' and their latest studio album "Random Access Memories". We looked at their album cover, their teaser trailer, the MTV music video of the single "Get Lucky" and the original version of the same song.

Album Cover

Key features in this music video are the helmets that the arists wear and the font of the album title.

Album Teaser Trailer

In the album teaser trailer, it is similar to the album cover as we see the helmets are a dominant feature in it. We also see the artists hold the record and it has the same font.

MTv's Music Video

With MTv's music video of the hit single by the duo, 'Get Lucky' we can spot many similar features and the main one is the use of the signature helmets the duo wear.

Original Music Video

The original music video is quite different compared to the MTv version as there is a less futuristic feel to it and it is more narrative. However we can still see the key visual element being used which is the helmets.

What Creates the brand identity

We can see that the key visual element and the synergy item are the helmets that the duo wear. This is what creates their brand identity

How you will incorporate synergy in our music video- Planning

How you will incorporate synergy

A way in which I will incorporate synergy through my music video is through the use of clothing. Our artist"Aurora" has a key visual element which is the use of her black dress and her veil/hat.

 

I am to use these two key visual elements for the use of the digipak that I will create and the website I will create for the artist I have created.

Filming Session - Piano Shots

Overview on Editing so far

Feedback from target audience - written (video of feedback prior to this)

From the feedback we had many of our classmates looking at the footage and many of them said that our work was really really good.
A few things our class mates really enojyed

- Camera quality and ability of focus
- Edits with transitions and slow motion and colour
- Drone footage
- Camera movement
- Captured the theme of the music video
- Different types of strong locations

Things which we could improve on:

- Finish with rendering and stablization
- Edit the video in more of a structure
- Complete the music video.