Friday, 11 December 2015
Blogpost 50-Ideas for digipak and homepage
This is the initial ideas that have been made about the digipak and homepage. I have a clear idea of what I want to do, now its time to piece it all together!
Blogpost 47- The importance and function of digipaks to the music industry
Summary of class dicussion in a form of a prezi:
Blogpost 48-Analysis of similar products
Digipak Analysis
The genre described by wikipedia that Adele belongs to as seen in the picture is 'Soul.Pop.blue-eyed soul.R&B'.So I researched into similar British artists that fit into this genre of music digipak to gain some inspiration.By doing this it gives me an insight what appeals to my target audience.
Amy Winehouse- Back to Black (Special Edition)
The front of this special edition album shows ‘Amy Winehouse Back to Black’ featured in large letters of the signature font that her name is often written in on festival posters/ adverts etc. The background is plain black which reflects the album title ‘Back to Black’ also this suggests a dark theme the album. As well, two silver stickers are on the cover; one reads ‘Special Edition’ to emphasise to the potential buyer that this is a special version of the album encouraging them to want to buy it. The right hand sticker mentions that Amy Winehouse was the first ever female artist to win 5 Grammy awards, also it mentions that there are 8 new studio recordings including ‘Valerie’ one of her most well-known songs. All of these statements on this sticker are used as tools to pull the audience in and make them want to buy it.
On the back of the cover the the track list is down the left hand side in a similar font to the cover aswell as a similar diaganal tilt. In small font underneath these is information regarding the producers of each track. Underneath the reguar track lists is the list of songs on the bonus CD. Underneath this is copywright information which is a legal requirment but is written in a small font to prevent it taking over the back cover. At the very bottom of the page is two website links to Amy Winehouse’s own website and MySpace page which was a popular social network at the time of production encouraging the younger generation to find out more about her and her music. In the top right corner is the barcode, this is a requirment for it to be sold over the counter in a shop. It is in the top corner to stop it effecting the chosen layout of the page as it isn’t an interesting design feature. Below this are the logos of the record label, producer, and distributor.
The CD casing flips over the reveal the bonus disk on the other side. The Cd itself is matte black with the artist name and album title writen in the same font as the cover along the bottom half of the disk. The text is written in a shiny black which makes it hard to see in certain lighting but gives a mysterious/dark effect reflecting the artist’s music.
The front cover of the CD slides out as a booklet. Inside the book are a set of photogrphs of the artist with each song’s lyrics alongside. This allows the consumer to get to know the artist better aswell as their music and lyrics.
Kings of Leon- Only by the Night
The front cover of the album features a section of each of the band members face combined with that of an eagle which gives the band a wild mysterious look. The yellowed filter used on the image gives the album a vintage look. The band name is written in small green writing in the top left corner which is hard to see at a glance but works for this band because they are so well established and successful that they will be instantly recognized from the image which is similar to the image used on their magazine advert poster as previously analysed. A small red ‘record’ dot is in the top left corner to give the effect of night vision filming of wildlife as the image and yellow filter suggest. In the top right corner is the album name ‘Only by night’ which is in the same size, colour and style font as the band name. Underneath the band name is a sticker showing 3 well known songs that feature on the album that may persuade a potential consumer to buy it.
On the back cover is the rear of the falcons head as if turning the case over turns over the faces also. The same ‘night vision’ filter continues onto this cover to keep the theme and effect running throughout. Down the left hand side is the track list in alternating white and green text to format it in a tidy way. The text is written sideways which gives the album an exciting alternative twist that not many other albums typically use. Along the bottom are the producer’s names as well as the logos of distributors and production companies. These are all in a pale brown text to standout against the black feathers of the eagle. Along the left hand side is copyright information in the same colour font to contrast against the black in the background. This is written small and on the side to fit into the chosen space without taking over the back cover as it is a legal requirement but not often of immediate interest to the listener. The barcode is also on the side to match this text; this is done to keep it in line without obstructing the image.
When opening the CD casing the left hand cover shows a graphics of a camera screen looking into darkness continuing the theme and on the right, the disk in green and resembles the lends of a night vision camera. There is no text titling the disk but there are logos of the companies involved in production and copyright information in small white lettering curving around the circumference of the disk.
The front cover of the CD case sides out and folds into a bo
oklet showing a large landscape photograph of the band members profile; this is the first time their full faces are featured in the album. The same green filter is used on this photograph to continue the running theme. Beside each and member is their name as well as their role in the band. On the far right page are production information as well as copyright and the bands website address. On the flip side of the leaflet is the track list again in green and white font to contrast against the black background. Also there are faint black words all over the page that can only be seen clearly when you tilt the leaflet into the light, this adds to the mysterious appearance of the band.
Muse- Black Holes and Revelations
The front cover of the CD shows 4 bald men in strange suits sitting at a table on a red planet like surface, there are horses on the tale and one of the men is wearing strange head gear. This all helps form the futuristic image of this album and also because the band is not photographed themselves it shows them as mysterious. This theme links well with the album name ‘Black Holes and Revelations’ relating to space. The band name and album title are written in the top left corner in the typical MUSE font that is often use for their band. The frequent use of this font shows them as well established and easily recognizable. The dark blue text stands out against the light blue sky in the background. Along the bottom is a strip sticker showing well known and successful songs that feature on the album as well as reviews from well-known papers and magazines further encouraging the potential buyer to buy the album.
The rear of the album shows a red planet landscape continuing the theme of the album so far. The track list is written in the bottom left corner in capital white lettering to make it stand out against the background. Underneath the track list is the barcode, this is placed in the corner as typically done for CD cases to prevent it taking up space on the overall layout that may make it look less effective. Beside the barcode are two logos of production and distribution companies that worked on the album. Above is the URL to the bands website, this encourages fans to get involved closer with the band. In the bottom right, there is the copyright information in very small lettering ads this is a legal requirement but is not wanted to take over the page. All of the text here is in white to make it easily visible against the bright colours in the background.
When opening the casing, the CD is matte black with shiny black lettering saying the band name and album title; this continues to add to the mysterious look of the band. Around the outer circumference of the disk there is copyright information again as well as the production and distribution logos. This is all in white to make it contrast and stand out against the black background. On the left is an image of the band, the first we have seen on this album. It is a low lit dark image of the 3 members further emphasising their mysterious image. When you remove the disk from the casing there is a red circular planet underneath (possibly Mars) which adds to the interest of the artwork and the space theme.
The cover of the album slides out and folds into a booklet with arty graphic designs of space like images as well as a few photographs of the band themselves. Each track is listed in the booklet and the lyrics are there to involve the consumer further and encouraging them to sing along to the band. The booklet is sufficiently more colourful than the outer album casing but the colours still match those used on the front and back covers.
Task 48- Ancillary Text 1- Digipaks
Ancillary Text 1-Digipak
Artist: Adele
Album:19
Central Image
The central image of the digipak is the artist's face.
Fonts
We can see that for the text of the artist's name, the font is very similar to Times New Roman font. The 19 on the album art looks sort of hand drawn. Also the tracklist also seems to follow the hand drawn type of font.
Colour
The album uses dark colours for the background and the artist's name is in white and the hand written text in in a light brown/beige colour.
Institutional Information
On the back of the digipak we can see the logo of the record label Adele is with. We can also see in small white text about the copyright of the album and the year the album was released in Roman numerals.
Artist: Florence and the Machine
Album: How big how blue how beautiful
Central Image
We can see that the main feature of this album is the artist, Florence.
Fonts
The fonts used on the this digipak are all in uppercase and the font looks very simplistic.
Colour
The main colour of the digipak is white and we can see that the colour of the text is black or grey.
Institutional Information
Similar to Adele's album, we can see that the logo of the record label on the front of the digipak and the back of the digipak as well. There is also information regarding the the year the album was released and the copyright information by the record label.
Artist: Amy Winehouse
Album: Back to black
Central Image
The central image of the album is the artist, Amy Winehouse. We see her sitting on a wooden chair and behind her is a massive chalkboard.
Font
For the artist's name and the album name, we can see a sort of futuristic type of font with lines after every letter. The back of the the digipak which includes the tracklist has a very basic type of font but is placed in an angle.
Colour
The colour of the fonts are all in white. The main colour of the digipak is in a denim blue.
Institutional Information
We can see on the back of the digipak that the logo of the record label is there and again, the information regarding copyright is also there.
48. Ancillary text: Detailed analysis of 3 similar products.
Amy Winehouse - Back To Black
The front of the digipak has a
consistent font and style of writing which suits the soul genre. The posture of
the artist illustrates the theme in most of her songs to create that image
which will later help her sell the album. The background is a dark blue
and the artist is wearing lighter colours which contrasts with the back and
allows her to stand out and be the main focus to the eyes of the audience.
As you get to the back of the digipack, you see that the image is continuos from the front as though it all belongs to one photo. The spine has the name of the album, the artist and the record label. The back of the digipak still has that consistent design as the writing is the same font and the same colour as the writing at the front of the digipak.
Overall, only 3 colours have been used which allows the album to look good and not over edited.
The way it relates to our genre and audience is the fact that its simplistic. Soul music usually has regular beats and rhythms to it which means it is consistent - similarly this digipack is simplistic and consistent. The colours are also very dark probably connotes sadness in the music, our artist also relates a similar theme within the same genre.
Sam Smith - In The Lonely Hour
Similarly, In this album cover, the artist is the central focus of everything. There are no background images or anything which is eye catching. The focus is solely on the artist and the name of the album. Again, the font used is very simplistic yet quite powerful.
At the back of the album, the colour is black which relates to the genre. It has a bar code, the label name and the names of the songs in the album. The audience also gets a feel of the artists expressions through the colours used.
Ellie Goulding - Lights
Overall, only 3 colours have been used which allows the album to look good and not over edited.
The way it relates to our genre and audience is the fact that its simplistic. Soul music usually has regular beats and rhythms to it which means it is consistent - similarly this digipack is simplistic and consistent. The colours are also very dark probably connotes sadness in the music, our artist also relates a similar theme within the same genre.
Sam Smith - In The Lonely Hour
Similarly, In this album cover, the artist is the central focus of everything. There are no background images or anything which is eye catching. The focus is solely on the artist and the name of the album. Again, the font used is very simplistic yet quite powerful.
At the back of the album, the colour is black which relates to the genre. It has a bar code, the label name and the names of the songs in the album. The audience also gets a feel of the artists expressions through the colours used.
Ellie Goulding - Lights
This digipak is slightly different to the ones analysed so far. This one is quite bright and colourful. It consists of all the conventions of a digipak and the background seems to be continuous towards the back.
Wednesday, 9 December 2015
Digipak Analysis - Adele 21
Analysis Of Adele 21 - Digipak
The front of the digipak reflects the colours and theme of Adele and her music, it is black and white and her as colourless. This shows the music is going to be somewhat sad. The green outling and 21 reflects the life that she has left this is perfect to represent her bold and strong character and successful career. We have used a similar green in our work when representing the character we had used Alexandra Palace where by we used many drone shots and location shots to recemble her life.
The back of the pack shows again a picture of adele and the songs from her album. We will use a similar type of theme, colourbase, and emotion into our work to help represent Adele and her character. The theme, colourbase, and emotion is universal and will attract all types of audience.
Research Ancillary - Blog 47
The digipak will help promote the artists music and give a theme and flavour out to the audience.
Its a way of marketing a product to the audience and allowing them to get hooked into the piece of work.
Possible Screenshots and pictures that could be used for video digipak
I think these are all possibilities for being apart of our digipak. However I would mostly likely filter the photo to black and white to resemble the one of Adele's "21".These images all include the artist Aurora (me) wearing a black fascinator hat which is my main synergy.
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