For my independent research I looked at an artist/band of my own choice. I decided to choose American Metal band, Slipknot. I researched their latest album '.5: The Gray Chapter'.
Album Cover
A key feature in this album cover is that the person in it is wearing a mask and a skeleton costume.
Music Video Single
In the music video for their single, 'The Devil In I' we can see the use of instruments such as guitars, bass guitars and drums. We also see all the band members wearing their iconic masks.
Music Video Single
In the music video for their single "Killpop" we see the same key features used in the video for 'The Devil In I' which is the use of instruments and the masks,
What features create the brand identity?
We can see that the main key feature are the masks that the members wear in the videos.
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