When researching synergy, I looked at popular french-house group 'Daft Punk' and their latest studio album "Random Access Memories". We looked at their album cover, their teaser trailer, the MTV music video of the single "Get Lucky" and the original version of the same song.
Album Cover
Key features in this music video are the helmets that the arists wear and the font of the album title.
Album Teaser Trailer
In the album teaser trailer, it is similar to the album cover as we see the helmets are a dominant feature in it. We also see the artists hold the record and it has the same font.
MTv's Music Video
With MTv's music video of the hit single by the duo, 'Get Lucky' we can spot many similar features and the main one is the use of the signature helmets the duo wear.
Original Music Video
The original music video is quite different compared to the MTv version as there is a less futuristic feel to it and it is more narrative. However we can still see the key visual element being used which is the helmets.
What Creates the brand identity
We can see that the key visual element and the synergy item are the helmets that the duo wear. This is what creates their brand identity
No comments:
Post a Comment