Amy Winehouse - Back To Black
The front of the digipak has a
consistent font and style of writing which suits the soul genre. The posture of
the artist illustrates the theme in most of her songs to create that image
which will later help her sell the album. The background is a dark blue
and the artist is wearing lighter colours which contrasts with the back and
allows her to stand out and be the main focus to the eyes of the audience.
As you get to the back of the digipack, you see that the image is continuos from the front as though it all belongs to one photo. The spine has the name of the album, the artist and the record label. The back of the digipak still has that consistent design as the writing is the same font and the same colour as the writing at the front of the digipak.
Overall, only 3 colours have been used which allows the album to look good and not over edited.
The way it relates to our genre and audience is the fact that its simplistic. Soul music usually has regular beats and rhythms to it which means it is consistent - similarly this digipack is simplistic and consistent. The colours are also very dark probably connotes sadness in the music, our artist also relates a similar theme within the same genre.
Sam Smith - In The Lonely Hour
Similarly, In this album cover, the artist is the central focus of everything. There are no background images or anything which is eye catching. The focus is solely on the artist and the name of the album. Again, the font used is very simplistic yet quite powerful.
At the back of the album, the colour is black which relates to the genre. It has a bar code, the label name and the names of the songs in the album. The audience also gets a feel of the artists expressions through the colours used.
Ellie Goulding - Lights
Overall, only 3 colours have been used which allows the album to look good and not over edited.
The way it relates to our genre and audience is the fact that its simplistic. Soul music usually has regular beats and rhythms to it which means it is consistent - similarly this digipack is simplistic and consistent. The colours are also very dark probably connotes sadness in the music, our artist also relates a similar theme within the same genre.
Sam Smith - In The Lonely Hour
Similarly, In this album cover, the artist is the central focus of everything. There are no background images or anything which is eye catching. The focus is solely on the artist and the name of the album. Again, the font used is very simplistic yet quite powerful.
At the back of the album, the colour is black which relates to the genre. It has a bar code, the label name and the names of the songs in the album. The audience also gets a feel of the artists expressions through the colours used.
Ellie Goulding - Lights
This digipak is slightly different to the ones analysed so far. This one is quite bright and colourful. It consists of all the conventions of a digipak and the background seems to be continuous towards the back.
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