Functions Of A Music Video
The ultimate function of a music video is to promote the artist. However, a music video has many other functions. A music video is quite a long process to make and record companies invest in thousands of dollars/pounds to create a music video. These include close ups of the artists face and mainly consists of the artist's face throughout the video as it allows the audience to familiarise themselves with the singer.
Other functions of a music video include:
- Keeping the audience entertained as well as engaged to the video while they are listening to the song.
- It encourages viewers to watch the video again and again - which enables greater promotion as well as increasing higher revenues for the artist as they get money from a great number of views.
- It may symbolise certain things. Artists have hidden meaning behind the narrative of their videos to give out a bigger message of what they are singing about.
- They also hope to evoke emotion in the audience about what the artists themselves feel when they sing those lyrics.
An example I chose is Adele - Rolling in the deep.
This video consists of a variety of camera shots used to portray Adele's 'lady-ness' as she sits with a straight posture on a chair. These shots don't only familiarise her with the audience but also give her the audience a positive image of her. There are lots of examples of close ups and mid shots which also contribute to promoting her.
On the other hand, the drummer who is shown, has his back turned towards the camera. This is because Adele is the artist, and she holds greater significance and it is her face that needs to get promoted. Similarly, the other man wearing a dress-like attire has his face covered too.
In this video there are lots of references to glass cups. I do not know the hidden meaning behind these, but this is an example of how artists present a hidden meaning behind their lyrics.
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