Funtions of a music video
Music videos
Music videos serve many purposes, these include:
- Making money
- Cause controversy
- Make a statement
- Product placement
- Advertising
- To increase the popularity of a song
- Increase fanbase
- Promotion
- Visual art
Making money is very important for music videos because that helps the artist carry on making more music for their fans to enjoy.
Causing controversy is a known staple of some music videos. For example, Nicki Minaj's music video for "Anaconda" featured her and other dancers shaking her behind for almost the entire music video. Another example is Slipknot's "Devil In I" music video. Slipknot are known for being a bit over the top with their masks. But in this video, it included members of the band eating their hands, getting stabbed repeatedly and the brains and body exploding.
Product placement is very common amongst pop music videos. We can see examples of this in Meghan Trainor's video for "Lips are movin" where there is a HP laptop constantly being shown. This helps the artists, producers and directors as it is another way that they receive money.
But mainly, the point of a music video is to promote and market the song. It is there to boost the sales of downloads or purchases that a song makes. Many people may not like a song but they may enjoy the music video and that could eventually lead them to buy the song.
I believe one of the best music videos is "Smells like Teen Spirit" by Nirvana. I believe it is one of the best music videos because it tells you what the band is all about. It's video is also one of the main reasons why its one of, if not the best song out of the 90s because of how iconic it was. It was artistic because it wasn't like a video we had seen before and it made the band quite a lot of money due to it constantly being played on MTV. Therefore I believe that it is one of the best music videos.
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