The main function of a music video is to highlight the main artist of thier lyrics, style, attitude, so that the audience get a certain persective of their work. It is also used to help attract the audience rather than just listening to the track. Video is used to attract audience through latest trends and the use of Misenscene; Props, Lighting, Costume, etc. Another reason is to help brand awareness for example a label so that more people are aware of the label and the music it produces to help create a greater awareness. Moreover, music videos are used to gain profit by promoting and advertising brands, such as the Beats Pill which is promoted by French Montana. The Weeknd - The Hills is a great example of a music video which helps highlight the main artist as he expresses his lyrics and style to the audience through the way he potrays his walk and the way his lyrics potray the way his music video is represented through drug use. Moreover the audience automatically become attracted to his music video as there is explosions which go along with the beat and the climax.
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