Task 11 - Mainstream Vs Indie

One Direction:

 Syco Music and Columbia Records

Signed by: Simon Cowell

Lanterns of the lake

Independent Label:
Advantages:

• Profit is 100%

• More freedom to what can be produced
• Less restricted
• Greater ownership
• Closer connection to fans/ loyal following

Disadvantages-

• Stressful workload
• Less profit
• Less global recognition
• Funding can be difficult

Mainstream Label:
Advantages-

• Support team e.g producers, distributors, costume designers, choreographers ect.
• Greater awareness
• Funding can be managed easily
• Global recognition or eaiser to become more global

Disadvantages-

• Label may be controlling for what type of music releases
• Labels can take advantage of the artist (e.g. ask for way too much profit percenatage.)
• Profit is not 100% to the artist

How important do you think merchandise and ancillary products are to the success of the band and to the audience?

Really important to gain maximum profit as well as obtain greater brand awareness and give back to loyal fans.

How many different ways can fans find out information?
Social media, Email, Leaflets, word of mouth.
Artist website

Fansite 

Would you rather be signed to a mainstream or independent label?
Mainstream there is more secuirty of not failing
Max profit can be made as artist can become global quicker