Carol Vernallis research-Task 5

Task 5

Carol Vernallis is a writer on music videos, she stated that in her essay, "Experiencing Music Video":

• Continuity editing does not neccessarily apply to music videos.
• Edits are very obvious to the eye
• Jump cuts are often used.
• Master base tracks are used in order to maintain structure.
• Camera moves with music.

Example of an edit:

Here is a screenshot from the music video of "Waiting for the end" by Linkin Park, we can see how special effects have been used here to alter the man and his face.

 Example of base master track:

Here are some shots from "Uptown Funk" by Mark Ronson and Bruno Mars. This song has so many base master tracks in the music video. Above are 3 of them.

Slow motion and flickers

Martin Garrix's "Animals" features many edits such as slow motion and flicker effects.